Client communication is a crucial aspect of the success of any project. Clients would like to be treated as a team member and know that their agency is always in the loop, especially when deadlines are in play.
But despite the best intentions from both sides communication gaps can create problems in the process of project execution, and can lead to a lack of trust between clients and agencies. The good news is that there are a few simple steps to improve the collaboration between agencies and their clients.
1. Create a central hub of communication.
Your team is aware of the internal structure of your company and knows who you can contact to answer any questions related to clients. But, your clients don’t. They want to know that they can contact a single person to ask a question or receive an update on their project. Make sure that your team uses a consistent method of communication with clients that is simple for them to follow and prevents any miscommunication.
2. Keep your conversation alive using modern tools for communication between clients
It is a common problem in projects However, the best way to avoid it is through active communication with your team client communication and collaboration and clients using collaborative tools with built-in features like visual aids, rich annotations, and easy-to-search. These tools ensure that everyone stays on the same page, and can track the progress of the project. The result is a simpler process that is time-saving builds trust and improves the confidence of your client.
