How to Protect the Personal Data That Goes Into Your Digital Business

We live in a world where it is impossible to go more than one or two days without reading a story about data breaches or hacks that expose millions and millions of personal data to hackers. In the wake of this, people are seeking ways to keep their information safe online.

But it’s important to understand how to protect the personal data that goes into your digital business to fulfill your legal obligations and safeguard consumers’ privacy. Here are a few suggestions to assist.

1. Identify Personal Data

As defined by the laws on data protection, personal data is any information that can be used to identify or be used to identify an individual. In today’s digital age it could be anything from emails to biometrics. A variety of types of information, which could be considered personal, are able to be ruled out if certain conditions are satisfied. For instance, if an organisation collects data on a range of individuals and asks them all to declare their jobs, this is likely not personal information since it cannot be used to identify a single person.

Many organisations are legally required to limit the amount personal information they collect. This is generally a positive thing, as it reduces the chances of the possibility of a data breach. In addition, many laws governing data protection require a higher level of security for sensitive personal information as compared to normal personal data. This is because it could have more damaging or detrimental effects on the data subject should a breach happen.

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